Beauty Industry

A Look at Lady Gaga’s Haus Labs’ Packaging

There are six collections, each with a different colors, to create different makeup looks.

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By: Marie Redding

Senior Editor


Lady Gaga’s new makeup line just launched — but only for pre-orders, today on Amazon (only for Prime members) and the brand’s website, Haus Laboratories. The products will ship by September 17th. 

The first items to roll out are six collections — Haus of Chained Ballerina (shown above, and on the model, bottom left), Haus of Goddess, Haus of Rose B*tch, Haus of Rockstar, Haus of Dynasty, and Haus of Metal Head.

The collection is packaged as a kit and includes three products in different color-coordinating shades — in a silver and black envelope-style case that snaps to close.

Each collection includes: 

Glam Attack All-Over Liquid Shimmer Powder: In a bottle with a doe foot applicator, this package features a pointy diamond-like prism shape at the bottom and on top of the cap. Described as a highly pigmented, long-wearing, all-over color amplifier, it contains “shade-shifting shimmer,” and is intensely pigmented. It can be applied directly to the eye or to highlight other areas of the face. It is also fall-out free, and plays well with other products. 

Le Riot Lip Gloss: An ultra high-shine, multidimensional lip gloss in a bottle with a doe-foot applicator — the same packaging as Glam Attack. The gel formula lip gloss features a mirror-like finish, and comes in different colors that contain either a shine, shimmer, or pearl pigment.

RIP Lip Liner: A creamy, demi-matte, highly pigmented pencil that is sharpenable. It has the precision of a liner with the versatility, texture, and comfort of a lipstick.

In addition to the collections, there are three lip gloss duos, three lip liner duos, and three Glam Attack duos to choose from — while supplies last. 

Read More: Watch Lady Gaga’s debut video for Haus Laboratories.

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